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Nike SB Dunks are the backbone of the Nike SB (Nike SB) line. Nike saw the potential of tapping into the skateboard clothing market because skateboard clothing and sneakers were worn more as casual wear than for the actual sport. The Nike SB Dunks were the same shapes as the Original Nike Dunk but featured a few alterations. Due to physical strain on the foot, good cushioning was a necessity. Also, skateboarding shoes need to have a low center of gravity, so Nike decided to add Zoom Air insoles. Next, thicker padding was added to the areas around the ankle and the tongue. Last but not lease, there was no shortage of material used on the SB Dunks. Double and triple stitching is the norm in the skateboarding shoe industry, so Nike had to step up its design from the original Nike Dunks.

Nike SB Dunks are sold for lower prices when they are first released, but since store owners know the price SB heads are willing to pay to collect Dunks, they tend to inflate prices, sometimes doubling or even tripling the original price. The increase in price depends on the quantity made of a certain shoe and how rare it is, especially when there is much anticipated hype about a shoe.Sneaker connoisseurs are willing to do more than just pay a higher price for a pair of sneakers they want. During releases, especially limited releases, sneakerheads will sit outside of a store for hours, even days, in any type of weather, in order to have a chance at buying a pair of Nike SB Dunk.